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CELEBRITY CHEF BOBBY FLAY TEAMS UP WITH HELLMANN’S® AND BEST FOODS ® MAYONNAISE TO ENCOURAGE SANDWICH
LOVERS TO SHARE THEIR PASSIONATE PREFERENCES FOR SANDWICH-MAKING TECHNIQUES
To help
celebrate America’s
passionate preferences for building the perfect sandwich, Hellmann’s® and Best Foods® are partnering with Chef Bobby Flay to show families
how to make real, simple, delicious sandwiches and to uncover unique and personal
sandwich-making techniques. Beginning
today, consumers can go to Facebook.com/hellmanns to
share their sandwich-making tips, tricks, techniques and secrets. They’ll also have the opportunity to build
their perfect sandwich and enter the Hellmann’s®
Build Your Perfect Sandwich Sweepstakes
for a chance to win great prizes including a kitchen essentials bundle,
grocery gift cards and Hellmann’s® and Best Foods®
products.**
“Everyone has an opinion about how to make the perfect sandwich, from the
must-have ingredients to the highly personal sandwich architecture,” said
Flay. “No matter the sandwich recipe, I always use
Hellmann’s® mayonnaise to bring out the best in my sandwich, plus I
have to cut the bread diagonally and only put condiments on one side of the
bread to make it just right. That’s my
idea of a perfect sandwich.”
When it
comes to how – and why – America’s
sandwich fans build their perfect sandwich, the survey also reveals:
·
Mom always knows best: Thirty-three percent
of Americans who eat sandwiches credit their mom with teaching them how to make
a great sandwich. And nearly three-quarters (71 percent) of moms with
sandwich-loving kids say they serve their families the favorites they ate
growing up.
·
Cutting-edge connoisseurs: Close to three-quarters (74 percent)
typically take a knife to their sandwich after it’s been made, either slicing it
diagonally (60 percent) or straight down the middle (38 percent). More sandwich eaters in the Midwest
than those in other regions make sure that their crusts always remain on the
bread (73 percent vs. 63 percent). They also prefer to eat their subs whole –
not cut in half (34 percent vs. 23 percent).
·
The condiment of choice: When it comes to condiments, nearly
two in three (61 percent) would choose mayo over mustard (22 percent) or oil
and vinegar (8 percent) if they could only use one type of condiment on their
sandwiches for the rest of their lives! When it comes to applying their mayo,
many of those who use this creamy condiment prefer to spread the love right on
the bread, either on both slices (52 percent) or only on one side (33 percent).
“The survey
confirms everything we've always suspected about how people feel about the
sandwiches they make and enjoy,” said Melissa Weingarten, Hellmann’s® and
Best Foods® senior brand manager. “We’re delighted to be
partnering with Bobby Flay once again as we help people everywhere build their
perfect sandwich by offering a wide variety of inspiring recipe ideas and
sandwich-making tips.”
Hellmann’s®
has been helping families prepare delicious food made with real, simple
ingredients for more than 70 years, and now, as part of the brand’s ongoing
commitment to real, simple ingredients, Hellmann’s Light®, Hellmann's®
Canola Cholesterol Free Mayonnaise and Hellmann's® Reduced Fat
Mayonnaise with Olive Oil are all made with 100 percent certified cage-free
eggs offering more options to consumers seeking out ingredients to help perfect
their favorite sandwiches.
For Sandwich Lovers
Only: Hellmann’s® and Best
Foods® Launches Club Sandwich
To help
facilitate the conversation around America’s passion for sandwiches, Hellmann’s®
and Best Foods® have also enlisted a group
of esteemed bloggers to form the Hellmann’s® Club Sandwich
team: Liz Latham (Hoosier Homemade), Katja Presnal (Skimbaco Lifestyle), Kimberly
Vetrano (She Scribes), Sarah Caron (Sarah’s Cucina Bella), John “Chef
John” Mitzewich (Food Wishes),
Caryn Bailey (Rockin’ Mama), Melissa
Garcia (Consumer Queen), Amanda
Bottoms (KevinandAmanda.com),
Shaina Olmanson (Food For my Family). Throughout the year, the Hellmann’s®
Club Sandwich team will share their own recipes and secrets to building their
perfect sandwich.
Visit Facebook.com/hellmanns to learn
more and to share how to build your perfect sandwich.
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