"Ben 10: Become a Plumber, Save the Universe" sweepstakes

Cartoon Network Enterprises Partners with

Bandai America Incorporated and D3Publisher to Launch the
Ben 10: Become a Plumber, Save the Universe Sweepstakes

Ben 10 Fans Enlisted to Help Save the Universe and Win Ultimate Trip in

Brand's First Cross-Category Promotion!

Cartoon Network's Ben 10 needs your help! Through a first-of-its-kind program for the brand announced today, Cartoon Network Enterprises, the licensing and merchandising arm of the network, has partnered with Bandai America Incorporated and D3Publisher to create a promotion so big, it needs to enlist the help of all Ben 10 fans: the Ben 10: Become a Plumber, Save the Universe sweepstakes.

Starting today, fans are encouraged to go online to a custom website - helpBen10.com - to participate in a series of missions that, once completed, will get them inducted into the secret Plumbers Society, as featured in the hit Cartoon Network original series, Ben 10 Ultimate Alien. Fans completing all 10 missions will receive a limited edition Plumbers Badge. Upon completing each mission, kids will be entered into a sweepstakes to win the ultimate grand prize for any Ben 10 fan: an all-expenses paid trip for three to London to ride the Ben 10: Ultimate Mission roller coaster at the Drayton Manor Theme Park in Tamworth, Staffordshire -- plus the winner will have a bonus chance to win $10,000 on top of the grand prize!

To participate in the Ben 10: Become a Plumber, Save the Universe sweepstakes, fans must look for a mystery code inside participating Ben 10 products featuring the sweepstakes call-out on-pack. Each unique code will unlock online missions and put fans in the running for the grand prize. The participating products in this sweepstakes include various toys from Bandai's Ben 10 toy line, which are available at retail now, and D3Publisher's BEN 10 Galactic Racing, which will be available this October. The promotion ends February 29, 2012 and the drawing will be held on or about April 9.

To get fans started on their quest, CNE, Bandai and D3Publisher are giving away the first code in the mission for free! Enter BB9888A100 to try it for yourself. 

For a complete list of official rules and to learn more about the Ben 10: Become a Plumber, Save the Universe sweepstakes, please visit helpBen10.com.