This holiday season, visitors to
Taubman shopping centers across the country are in store for some cool
family fun when they step inside the centers’ spectacular holiday Ice Age Ice Palaces. Visitors to the Ice Age Ice Palace can enjoy footage from the biggest family holiday release, ICE AGE: CONTINENTAL DRIFT, debuting on Blu-ray™ and DVD Dec. 11.
The Ice Age Ice Palace display at
Taubman shopping centers opened today and features a 30-foot ice dome
with falling snow, a light show and, new this year, the beloved
prehistoric herd from ICE AGE: CONTINENTAL DRIFT. Interactive globes will showcase Scrat on his endless mission to catch his precious acorn, while the whole ICE AGE herd is adrift on an iceberg in pirate waters. Families
can measure their prehistoric heights against Sid and Diego, go
paw-to-paw with the herd and track down Scrat’s missing acorns
throughout the palace. The high-seas adventure culminates with a visit
to Santa and a special ICE AGE gift, along with the exclusive option to pre-order ICE AGE: CONTINENTAL DRIFT on Blu-ray™ and DVD.
“The Ice Palaces are the highlight of
the holidays at our centers, and there is hardly a more perfect film to
showcase in an Ice Palace than the newest ICE AGE,” says Glenda Cole, Vice President, Sponsorship & Center Marketing for Taubman. “We are thrilled to partner with Fox Home Entertainment to feature this popular family film.”
“We are incredibly proud of the success of ICE AGE
and are constantly looking for new ways to bring the characters and
stories to life,” said Mary Daily, President of Worldwide Marketing
& CMO for Twentieth Century Fox Home Entertainment. “Our
partnership with Taubman allows us to engage with families during the
Holiday season in ways we never imagined before for the franchise.”
Participating Taubman shopping centers include:
- Beverly Center (Los Angeles, CA)
- Cherry Creek (Denver, CO)
- Dolphin Mall (Miami, FL)
- Fairlane Town Center (Dearborn, MI)
- Fair Oaks (Fairfax, VA)
- Great Lakes Crossing Outlets (Auburn Hills, MI)
- International Plaza (Tampa, FL)
- MacArthur Center (Norfolk, VA)
- Northlake Mall (Charlotte, NC)
- The Mall at Short Hills (Short Hills, NJ)
- Sunvalley (Concord, CA)
- Twelve Oaks (Novi, MI)
- The Mall at Wellington Green (Palm Beach, FL)
- Westfarms (Farmington, CT)
- The Shops at Willow Bend (Plano, TV)
- Woodfield Mall (Chicago, IL)
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