Mar 1, 2011

Share Your Breakfast with Kids Who Need Them Most

We live in an area where more than 80% of the kids in our school receive reduced or free lunch and breakfast.  It makes me so sad to think that these two meals are truly the only things some of these kids, kids my children go to school with everyday, not some hypothetical child thousands of miles away from me, get to eat each day.  If you have been out of school very long, you may forget just how hard school work can be and trust me, despite the saddening test scores, the work is NOT getting easier.  Now consider how hard it is to concentrate when you're hungry.  Not the kind of hungry where you're just thinking about what sounds good for lunch but TRUE hunger, where your stomach hurts.  How can children be expected to learn and grow like this? Consider taking a few moments to help Kellogg's help these kids!

Breakfast is the most important meal of the day, yet the alarming reality is that nearly 1 in 4 children live in homes where food is not always available, making breakfast hard to come by.1  That’s why Kellogg’s is asking YOU to help. By simply sharing a photo of your breakfast, Kellogg's will help share breakfast with kids in school who might otherwise miss out.
The Share Your Breakfast program is running now through July 31, 2011, and Kellogg’s goal is to help share one million breakfasts by the start of the 2011-2012 school year - so every breakfast counts!
How You Can Help
Each time you share a photo or description of your breakfast, Kellogg's will donate the monetary equivalent of school breakfasts to Action for Healthy Kids, a nonprofit organization that focuses on childhood obesity and undernourishment.  Here are a few ways you can help:
  • Upload a photo of your breakfast and share it at
  • Text your photo with the word “Share” to 21534.
  • Rally your friends and family to share their breakfast. Spread the word any way you like.
  • Tweet about Share Your Breakfast using #shareURbreakfast.
  • Visit the “Help A Child” tab on Kellogg's Facebook page and upload your photo straight from there! 
WHAT is Share Your Breakfast?
In partnership with Action for Healthy Kids, the Kellogg’s Share Your Breakfast program is designed to reach the goal of helping share one million breakfasts with kids who need them most.
One way Action for Healthy Kids supports their cause is by providing funding directly to school districts to expand or initiate school breakfast programs.
Join Kellogg's on National Breakfast Day!
To continue spreading the word about Share Your Breakfast, join us on March 8, 2011 in New York's Grand Central Terminal between 6am and 12pm to celebrate National Breakfast Day, a day dedicated to raising awareness about the power of breakfast.  At the free event, TV star and mom Melissa Joan Hart will host a community breakfast and invites you to join Tony the Tiger and Snap! Crackle! and Pop!® to both enjoy and share your breakfast.
And if you don't live near New York City, there are still ways to participate!  On National Breakfast Day only, there's one more way to share your breakfast.  All you have to do is tweet a description of your breakfast (no photo required) with #ShareUrBreakfast on March 8, National Breakfast Day - every tweet will count as one more breakfast shared!
Learn More
To find out more about the Share Your Breakfast program, please visit

Disclosure: I am sharing this information as part of a One2One Network campaign but am not being compensated in anyway for it.  This is simply a cause that truly hits close to home for us.


  1. It's such a great cause. Thanks for sharing.

  2. I did that at Blissdom and I have it on my calendar to remind me!

  3. This is an awesome program! Thanks for sharing!


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