Oh Boy, Oh Boy, Oh Boy!: Tic Tac® Goes Pink for Breast Cancer Awareness Month

Oct 19, 2010

Tic Tac® Goes Pink for Breast Cancer Awareness Month

The Tic Tac^® brand announced the launch of their Shake, Share & Care program in support of Breast Cancer Awareness as well as all those affected by cancer. As part of its six-year partnership with CancerCare, an organization focused on raising awareness of the affect cancer has on people with the illness, caregivers, loved ones and the bereaved, the Tic Tac^® brand has made an initial donation of $100,000 to CancerCare as part of its commitment to the cause. Tic Tac® has also launched its official Facebook page to encourage fans to Shake, Share & Care by posting their kind acts in an effort to help the brand reach its goal of an additional $100,000 donation to the organization.

The Tic Tac^® brand will contribute additional funds on behalf of consumers who get involved in an effort to spread CancerCare’s mission of helping those affected by cancer. Fans are encouraged to visit www.facebook.com/tictacusa and share their acts of caring. For example, driving a patient to and from treatments or bringing a home cooked meal once a week to someone with cancer. For each person that shares their act of caring, the Tic Tac^® brand will donate $5 to CancerCare, up to an additional $100,000[1].

The kick-off of Shake, Share & Care also marks the introduction of the brand’s limited edition Pink Grapefruit flavor Tic Tac® as part of the brand’s ongoing support of CancerCare.

“We are delighted to partner with the Tic Tac^® brand to help raise awareness and support for individuals affected by a cancer diagnosis,” said Christina Wyman, Director of Corporate Relations at CancerCare. “Together, we hope the Shake, Share & Care program will go far in offering professional support services for anyone whose life has been affected by cancer.”

The limited edition Pink Grapefruit flavor will be available at select drug, grocery, mass

merchandiser, warehouse club and convenience stores from August through October 2010.

[1] Only one donation to Cancer Care per person/per act of caring. Minimum guaranteed donation of $25,000 to Cancer Care. Donation capped at $100,000.